developed a “Customer Journey” to penetrate a new market, adjusted internal processes, turned the current blog into an expert community.

Representing the expert's personality, repositioning of the experience, creating products lineup, creating a market entry strategy and product launches.

Developed a Mobile App go-to-market strategy to the CIS market, including collaboration with bloggers and educational institutions, creation of courses and multi-format content for promotion. Increased brand awareness and the number of users.

Developed a product concept for beta release, a database of mindfulness, breath work and meditation practices based on scientific research. Created the positioning and value proposition of the product solution, formed the basis of the marketing strategy for attracting users. Conducted negotiations with potential investors.

We drew up a concept and organized the video shooting, taking into account the cultural and mental characteristics of users for this type of product.

developed a map of the client’s strengths and expertise, a strategic development Roadmap, positioning and products.

Conducted the Chinese market research to create a strategy for entering it, took part in iconic Chinese IT events held by Alibaba to increase brand awareness. Pivoted to the USA, packaged the technology into a product, organized collaborations, and created an NFT community to promote the technology and attract capital.