NATALIA ANANCHIK
international marketing strategy and communication architect
I connect people, unique meanings, cross-cultural marketing and AI into step-by-step strategies. To help business find their product market fit in the international market.
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My experience

  • exFounder and CEO of "MetaMind" international marketing agency for expansion and entry into new markets (2019-2025), clients from Mental Health, MarTech, AI & Robotics, EdTech, HoReCa, Tourism, Cybersecurity, Art, etc.
  • Mentor at the "Midlands Women in Tech Awards", UK (since 2021)
  • exCo-founder and CEO of the translation agency "ProffGroup" (2014-2021), with clients from the "China's Top 500 Enterprises" list - AliExpress by Alibaba, ZTE, Sinopec, CUEC, Tian Di Mining Science & Technology, CITIC, China Film Association etc., with the multicultural team of 18 people, offices in China and Belarus.
  • Member of the International Association of Marketers of the Charted Institute of Marketing (CIM, UK) since 2017

  • Author and teacher of the course “Cross-cultural peculiarities and management in business communication with China” at the Faculty of the Chinese Language and Culture. Sinologist and former Chinese translator.
Case Studies for Leaders
Here you may find just a few case studies. I can show you my other works that are not under NDA when we meet and select a product for you
strategy mentor
Mentoring on lead and revenue growth for a British company in gamification industry
developed a “Customer Journey” to penetrate a new market, adjusted internal processes, turned the current blog into an expert community.
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marketing strategy
Creating a marketing strategy for a business in the field of mental health and emotional granularity
Representing the expert's personality, repositioning of the experience, creating products lineup, creating a market entry strategy and product launches.
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gtm strategy
Strategy and Implementation: Chinese app enters the CIS market
Developed a Mobile App go-to-market strategy to the CIS market, including collaboration with bloggers and educational institutions, creation of courses and multi-format content for promotion. Increased brand awareness and the number of users.
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product development
Development of product concept, content and basic marketing for a mobile game in the field of mental health and gamification
Developed a product concept for beta release, a database of mindfulness, breath work and meditation practices based on scientific research. Created the positioning and value proposition of the product solution, formed the basis of the marketing strategy for attracting users. Conducted negotiations with potential investors.
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product concept
Communication strategy to reach China for an European mobile application
We drew up a concept and organized the video shooting, taking into account the cultural and mental characteristics of users for this type of product.
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Mentoring on business growth
Creating a strategy for launching a new original business in the theater field and leader's personal brand strategy
developed a map of the client’s strengths and expertise, a strategic development Roadmap, positioning and products.
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ai and robotics
Pivot strategy and action plan for entering the international market for an AI software for humanoid robots
Conducted the Chinese market research to create a strategy for entering it, took part in iconic Chinese IT events held by Alibaba to increase brand awareness. Pivoted to the USA, packaged the technology into a product, organized collaborations, and created an NFT community to promote the technology and attract capital.
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My Method
is
my own original idea.
It encapsulates product expertise, international marketing and communications, techniques for personal development and understanding one’s authenticity
I am an adept at a holistic approach to life in general and to business in particular. I find it a working strategy that allows you to stay in touch with yourself, with others, with what you are creating and the direction you are going.

I see business as a spiritual practice, where you constantly grow as a leader and partner, develop your “products” and relationships with people.
Case Studies for Business

I collaborate with in-country experts to design actionable go-to-market strategies grounded in rigorous market research and local industry insight. This helps founders and teams make high-stakes decisions with clarity - from market selection to product-market fit (PMF) and scalable growth.


We help you answer:

  • Where should we play — and why?
  • Is there real demand for our product?
  • How do we localize marketing and communication for this market?
  • How do we access customers, partners, and talent?
  • What is the fastest, most realistic path to market entry?
Go to Case Studies for Business
How to integrate into new business environment and find "your" people in any field
Topics for public speaking and media
I speak, write and give interviews in English, Chinese and Russian. I will be glad to share my experience on the following topics:
  • How to become an entrepreneur in the global market and find “your people” in any environment
    On international business, the diversified development of the owner and the team’s readiness to scale. On the role of local business communities and professional exchange between companies.
  • What is cultural intelligence (CQ) for business. Or why a cool strategy and a high EQ of the owner are not enough to enter the global market
    Relationship between the concepts of CQ and EQ. At what stage of international growth a business passes the CQ test and how to develop it without wasting time, budget and team's energy.
  • About the holistic approach, or business as a spiritual practice
    Why it's important to work with your mind and body to scale at a new market. How understanding yourself helps you understand the Chinese, the British or representatives of any other cultures. How and why to integrate mindfulness practices and bodily things when working with a team.
FEEDBACKS
Helen
England, 36 years old, co-founder and CEO of a gamification company
#forbusiness
During the 3rd session with Natalia, we created our client’s journey for the first time, saw blind spots in the company’s processes, and drew up a map of how to turn a blog into an expert community. Now we know how to enter the Brazilian market.
Eddy
Canada, 38 years old, director of development for the EU region in an American company
#goaltracking
Thanks to working with Natalia, I was able to better know myself and my growth points, and took credit for my achievements. I finished a job that I had been holding on to in burnout for several years and didn’t dare leave because I didn’t see the path to where and didn’t understand what I even wanted. Now I have changed geography, field of activity and increased in market value. Natalya is a very experienced expert who sees and helps integrate mindfulness practices into business, and connect yourself with your desires.
Annie
Portugal, 29, theater director, manifestation expert, blogger
#mentoring
I see how a clear system is born from my “creative” chaos. There is a change in the vector of activity (products) - and this is a significant (intermediate) result. It’s now easier for me to create content to promote myself and my products, because I began to see the relationship between myself and my products.
Wang Zhu
China, 38 years old, business owner and director of a Chinese company
#forbusiness
Natalia created a strategy for our Chinese EdTech company to enter the CIS market, taking into account the cross-cultural characteristics of our team. She helped build a personal brand strategy for me as an owner, organized a number of collaborations and public appearances in front of business representatives in the target market. This also influenced the growth of interest not only in our product, but also as an employer. Thanks to Natalya, I better understood the specifics of the market, the peculiarities of user behavior and the organization of the team’s work.
Anastacia
Poland, 25 years old, customer service manager at Uber
#consultingsession
I felt stagnant in my self-development and saw only one side of my personality. I didn’t know what I had at the moment, how I could use it and in what direction I could and should move with it.
The request consisted of an internal push to update the vision of one’s capabilities and their implementation.

In addition to moral support and a clear reversal of the vision of my own capabilities from negative to positive, effective, you objectively assessed my condition at that time. She shared her practical experience, literature and knowledge.

And, probably, the most tangible thing: the confidence arose in me that I, too, could do this. I can follow my goals, I can manage and improve my capabilities, I can open up and trust the world around me.

I still remember your words: “Direct my attention not to what I don’t have, but to what I already have at the moment and how I can use it.”
"Change is inevitable, but growth is your choice."
(с) Natalia Ananchik

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Tel.: +48 730 169 705
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© 2025 Natalia Ananchik
VAT ID: 1133075049 | Registered in Warsaw, Poland, 04-382
Tel: +48 730 169 705 | Email: natalia.ananchik@gmail.com